Marc pointed out the same problems with Nike three years ago
"Big Company has a policy where if a skateshop wants to carry that ONE shoe that everyone wants, the skateshop is forced to carry ALL of their shoes. FORCED to carry all of their shoes. When those shoes don’t sell, the skateshop goes into debt and that debt gets bigger and bigger until the skateshop goes out of business. Your local shop owes Big Company a lot of money and must continue to sell the popular shoe just to pay their bills, and then they go even deeper into debt because the other Big Company shoes don’t sell at all. No one wants them. But skateshop is forced to carry those shoes too in order to be able to sell the one popular shoe. And now, skateshop doesn’t even have a choice about what they order. Shoes just randomly show up at the shop, and now skateshop owes Big Company money for product they didn’t even order.
Who the fuck does that to a skateshop????
Obviously someone who doesn’t care about the skateshops, skateboarding or skateboarders. It’s terrible. Skateboarding footwear brands don’t do that shit to skateshops. Skate Footwear brands let the shops decide what shoes they want to carry. Skate Footwear company doesn’t force skateshops to do anything they don’t want to do, or strong-arm them into a debt-slavery relationship."